Advertising copy: Consumers decide to buy or not to buy based on the content of your advertising, not its form. I didn’t say it, Ogilvy did.

Advertorials: Just because it’s advertising doesn’t mean it can’t inform and entertain.

Collateral material & Brochures: The best brochure copy complements the design, to influence consumer decision.

Campaign slogans: The magic is all under the hat.